Marketing Specialist
GEG Capital is a Scottish-headquartered, people-led, investment company with businesses located across Scotland, the UK and Ireland. With a diverse, multi-sector portfolio of businesses, GEG Capital specialises in realising growth potential and opportunities for expansion through values, innovative strategies, and the development of people - all underpinned with a drive to succeed on their journey.
GEG Capital companies include renewable energy maintenance specialists, Gael Energy; civil engineering and construction contractor, Global Infrastructure; construction company, Capstone Construction; integrated planning, design, environment, engineering and safety consultancy, Mabbett; civil and structural engineering and environmental consultancy, IKM Consulting; and one of Scotland’s oldest established architectural practices, Bracewell Stirling Consulting. GEG Capital’s recruitment portfolio includes Inverness-based Global Highland and Be Personnel, as well as Aberdeen-based Cammach and Genesis Personnel.
As part of their portfolio, GEG Capital owns 51% of Global Energy Group, one of the UK’s leading integrated energy supply chain and infrastructure service providers. The Group comprises a range of specialist service-focused companies - Global Fabrication, Global Energy Services, Global Port Services, Global Crane Services and Global Wind Projects – focused on delivering strategic excellence, meeting the challenges and objectives of our clients and looking ahead to the goals to come. Global Energy Group are also owners and operators of the Port of Nigg.
About the Position
GEG Capital is seeking a dynamic and skilled Marketing Specialist to join our team. The ideal candidate will be responsible for managing and executing marketing activities, with a particular focus on our portfolio of recruitment businesses. In addition, the Marketing Specialist will support in the production and delivery of marketing and communications content for the wider Group portfolio.
This role will involve content creation, social media management, digital advertising, event management, analytical reporting, website optimisation and SEO. The Marketing Specialist will play a critical role in enhancing our brand presence, talent attraction, and supporting the growth and success of the businesses.
Key Responsibilities
- Content Creation: Develop and manage compelling and relevant content for various marketing channels, including social media posts, website news posts, press releases and general marketing materials.
- Social Media Management: Oversee social media accounts, creating and scheduling posts, monitoring engagement and growing our audiences on these channels. Tailor content specifically for audiences across platforms like LinkedIn, Facebook and Instagram.
- Digital Advertising: Plan, execute, and manage paid digital advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
- Website Optimisation & SEO: Regularly update and optimise website content for improved user experience and search engine rankings.
- Event Management: Support in organising and promote events, such as job fairs, exhibition & conferences, and company open days. Collaborate with the wider team to develop engaging content and materials.
- Analytical Reporting: Generate regular reports on digital marketing performance, including website traffic, social media engagement, and email campaign metrics. Use data insights to make recommendations for optimising marketing strategies.
- Collaboration: Work closely with the recruitment teams, People & Culture, and other internal departments to align marketing efforts with business objectives. Manage work with external agencies as needed for content production, digital marketing tools, and event logistics.
- Administration Support: Assist the wider Marketing team with administrative tasks, which includes the creation of purchase orders (PO), managing invoices, ordering business cards, and other administrative duties to ensure the smooth operation of marketing activities.
Criteria
- Bachelor’s degree in Marketing, Communications, Digital Media or related field.
- 3+ years’ experience in Marketing, with a focus on digital media and social media management.
- Strong experience in content creation, bringing creative thinking and the ability to generate engaging content
- Proficiency in digital marketing tools and platforms, including content management / scheduling systems, social media management tools, and analytics tools.
- Understanding of website optimisation and SEO.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong attention to detail and a creative mindset.
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.